Tuesday 23 December 2014

Research - Institution Research

Malevolent Phantom
Institution Research

Twentieth Century Fox Film is one of the six major American film studios. The company was formed on 31 1935. Twentieth Century Fox distributes various commercially successful films such as Avatar, Stars Wars. The majority of popular films that they have created are comedy and family for example Alvin the Chipmunks, Diary of the Wimpy Kid. They prefer to make these film genre as it’s most profitable however when it comes to horror movies they distribute it rather than producing them because they’re not specialized.  They have also created some horror movies such as The Omen and Jennifer’s Body. As they are a large corporation they have made a worldwide gross of $31,556,061 by distributing Jennifer’s Body, the film was particularly males aged 17 however it earned a disappointing $2.8 million on its opening Friday and $6.8 million on the opening weekend at North American box office. As we’re producing an opening scene to a horror film, the 20th Century Fox is suitable institution which can distribute the film however as they’re only good at distributing   the film, we may look elsewhere.


Lionsgate is a Canadian-American film production and distribution studio and a division of Lions Gate Entertainment. It’s the largest and most successful mini-major film studio in North America. They produce and distribute motion pictures, TV programming, home entertainment and family entertainment. Majority of their films are similar genre and the genres they produce/distribute are Drama, Action and Thriller. Liongate has some of the best horror films in the decade; these include Saw, The Last Exorcism, and My Bloody Valentine. Its first major box office was American Psycho; it earned $4,961,015 (USA) and £749,526 (UK) in the opening weekend. After researching horror films from Lionsgate I have found that they are not specialized on the horror genre because they mainly focus on Drama, Thriller and Action.


Hammer Film Productions is a company founded in 1934 which based in the UK. It is known for a series of gothic horror films produced in the mid-1950s until 1970s. During the late 1960s and 1970s there was intense competition in the horror film market which causes the institution closing down in 1980s. The company then in 2000 announced plans to being making film again but they weren’t produced until 2007. Their well knows films are The Curse of Frankenstein, Dracula, The Mummy and The Phantom of the Opera. They have also produced the feature film Let Me In and The Woman in Black. During the opening weekend, the Woman in Black earned $20 million which was the biggest US opening for the production in their history. It was put second place in the box office behind Chronicle; the film became the highest grossing British horror film in 20 years earning $127,730,736.  I think that Hammer Films suitable intuition for our film because they have the best experience with creating horror films. They are an independent film company so it would be cheaper to produce the film as they’re specialised in this area.

Blumhouse Productions is an American movie production company, founder and run by Jason Blum. It produces micro and low-budget genre movies like the Paranormal Activity, Insidious and Sinister franchises. The company produces these movies independently and release them through the studio system. Blumhouse has a first-look deal with Universal Pictures. Paranormal Activity grossed over $193 million worldwide when Paramount Picture released it. The partnership with Universal Studies allows Blumhouse Production gain more profit when their budget was only $15,000. The Blumhouse production makes different film genres and their horror film is popular however I don’t think this institution is great because they haven’t released many horror film and the theme of their films aren’t very broad; paranormal activities has similar plot line in their prequels.


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